As a seller of unified communications (UC) solutions with a stellar reputation to protect, it’s vital that the products you associate your name with are not only high in quality, but are also easy for end users to deploy, navigate and use on a daily basis.

This holds true whether you are reselling premium video conferencing systems, advanced desk IP phones, top of the lineconference phones or next-generation wireless DECT phone systems. If any of these solutions are difficult to set up and deploy, it will undoubtedly negatively impact end users, decreasing their overall user experience and quality of service. This, of course, in turn affects those UC resellers looking to increase profits and customer acquisition and retention.

No UC reseller wants to deal with these complications, which can be easily avoided by partnering with a UC provider whose solutions are built around the most important needs of their end users. So to avoid these pitfalls and ensure your customers experience the utmost satisfaction with the products they carefully choose to invest their hard-earned dollars in, make sure that your UC provider hones in on the following within its UC product portfolio:

Seamless interoperability: It’s vital that when selling VoIP hardware, the terminals of your product can connect with leading third party IP-PBX and UC platforms. Otherwise, customers could run into compatibility issues and may be unable to connect their phones which could result in an inability to use the devices.

Effortless navigability: End users collaborating using advanced business phones require dynamic interfaces that are also easy to browse through. High quality collaboration depends heavily on the ability for end users to move quickly from screen to screen, for example, as well as to find the actions they are looking for—like extensions—without getting confused.

So before partnering with a UC terminal solutions provider, stop and ask yourself the following critical question: Will the provider’s solutions enable your business users to truly fire on all cylinders, or will small hang ups like design flaws and a basic lack of interoperability lead to major inconveniences?