Make no mistake about it: A simplified unified communications (UC) terminal solution is a staple commodity in today’s modern, forward-thinking enterprise. It’s imperative that business decision makers invest in such a UC platform that is capable of significantly increasing workplace efficiencies without adding any unnecessary confusion or frustration for end users.

It’s for this reason Yealink chose to optimize “UC simplicity” as its exhibition theme at this year’s ITEXPO West 2015 show, which wrapped up in Anaheim CA. We wanted to ensure that smooth and uncomplicated system deployments remain top of mind for business leaders who are in the market for new UC terminal solutions.

Here are three reasons why UC simplicity is so critical for end users today:

Save time: Time waits for no man in today’s ultra-competitive, fast-paced business world. Employees, partners, and key stakeholders simply can’t afford to waste time trying to use a UC solution that is convoluted, difficult to use or that is lengthy to deploy. Rather, employees need access to agile, flexible and user-friendly UC terminals that will allow them to hit the ground running immediately with their most mission-critical business endeavors and communication-intensive processes.

Appeal to end users: It doesn’t matter how sleek or high quality a UC terminal solution is if it takes more time to use than other leading communications applications. If this is the case, employees are more apt to turn to their comfortable—albeit less secure and reliable—communications solutions rather than take the time to learn a new system. As a result of this problem, end user licenses—which come at premium rates—are often wasted, resulting in wasted money that could be put to better use.

Experience flawless video conferencing: Video conferencing is soaring in popularity. In fact, 70 percent of workers would rather video conference than travel to a meeting. Yet no worker enjoys putting his or her full to-do list aside for a video conference, only to then struggle with joining the meeting itself. Many UC video conferencing solutions, however, leave users struggling as they come with lengthy setups and compatibility issues that can result in missed opportunities, frustrated end users and angry customers.

Remember: For a UC terminal solution to be impactful, it needs to be easy to use and attractive to end users. So keep these important points in mind as you scan the market for a first class vendor.