If you listen to all the experts from the voice over IP (VoIP) and Session Initiation Protocol (SIP) trunking industry, then one thing is becoming absolutely clear: This technology market is poised for long-term growth.

Just ask the analysts over at Frost & Sullivan. They conclude in recent research that the North American VoIP and SIP trunking market has outgrown its nascent stage, and that adoption of these two technologies is not expected to slow down any time soon. The market—which reached $2.83 billion in 2013—is estimated to hit $9.35 billion by 2019, according to the report.

Many business leaders are noticing the prevalence of SIP migration, and as a result, they’re gearing up for the long haul and investing in on-site SIP conferencing solutions to stay ahead of the curve. As pointed out by Michael Brandenburg—an information and communications technologies industry analyst at Frost & Sullivan—this trend represents a great migration away from legacy-based products:
“Businesses are transitioning from legacy private branch exchange systems to IP-based unified communications platforms and, as such, are looking to VoIP access and SIP trunking services to complement these new platforms,” Brandenburg said. “Likewise, VoIP and SIP trunking offer business recovery and mobile features that are simply not available on more-traditional telecommunications services.”

Your organization may be planning to hang on to your legacy products or make the transition to VoIP and SIP; regardless, it’s important to understand that the world is moving in the direction of IP-based communication. While legacy technology will always have its place in the data center, you will eventually have to consider what is right for your organization.

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