There is no question that demand for online video is currently skyrocketing across enterprises, as video has emerged as one of today’s most popular business communications technologies.
Recent research from HighQ, for instance, indicates that 93 percent of marketers are now using online video for communications purposes; as many as 81 percent of marketers are using video on their brand websites; and more than 80 percent of senior executives watch more online video than they did this time last year.
What’s more, by 2018, video will take up as much as 79 percent of consumer Internet traffic, representing a growth rate four times greater than that for Web browsing and email.
As you can see, video is deeply engrained in the fabric of the modern enterprise. Therefore, it’s only natural that your innovative, forward-thinking organization should be using video to enhance internal and external communication and collaboration.
Video conferencing is one technology that you can use to leverage video communication among all parties in an enterprise. It’s an excellent way to bridge the gap amidst key stakeholders, executives and management, as well as between employees and clients or customers for the following reasons:
Reduces unnecessary travel: For businesses with employees that must frequently conduct face-to-face customer meetings, travel costs can be exorbitantly high. Video conferencing eliminates the need to travel across the country or world to engender personal interactions, as it allows teams to see one another and communicate over the same screen.
Brings teams closer together: Employees across different branch locations within an enterprise often struggle to work closely together on projects due to a lack of comprehensive communications tools. Using video conferencing, however, employees can engage in high-quality audio and video chats while also exchanging multimedia in real time. As a result, teamwork and productivity are often improved using video conferencing technology.
If your business has not yet begun to leverage video conferencing as part of its core communications strategy, now is the time to consider it. Just make sure to purchase a high-quality solution that closely matches the communications needs of your organization.